How we check

What we list

Football tools: apps, websites, software and devices for coaches, players, clubs, FPL managers, fans and analysts. We leave out podcasts, shops that only sell kit, and anything whose main purpose is betting.

Being listed is free. Anyone can suggest a tool, including the people who make it, and every suggestion goes through the checks below before a person approves it.

Where the facts come from

We fetch each product's homepage, its pricing page and its App Store or Google Play listing. An AI model reads those pages and pulls out the price of each plan and the features that matter in the product's category, such as whether a match camera films on its own or whether a club app collects subs.

Every fact must come with a word-for-word quote from the page. Our code then checks the quote really is on that page, and for prices that the amount appears in the quote. A fact without a matching quote is thrown away, however plausible it looks. That is why some table cells show “–”: it means the product's own pages don't say.

Each tool page links to the pages its facts came from, and each price links to its source.

What we don't do

• We haven't tested the tools hands-on yet, and every tool page says so.
• We don't copy star ratings or review scores from vendors or app stores.
• We don't sell the facts. Payment can never change a price, a feature or a category.

Categories and alternatives

A tool can belong to more than one category: a camera company's app might also be video analysis software. A classifier model decides which categories each tool genuinely fits, and which tools are real alternatives to each other. We show one alternative per company, so a brand's other products never crowd out its competitors.

How lists are ordered

Within each category, tools are ordered by our quality score, then by how complete our record is, then alphabetically. The quality score combines how well a product fits the category, how substantial and trustworthy it is, and its traction: website traffic, app ratings and installs. Traction is worked out in code from measured numbers, not by the AI model.

Some category pages may show up to three sponsored positions above this order. They are always labelled “Sponsored”, show the same checked facts as every other listing, and are left out of the lists we publish for search engines. How we make money

Keeping it current

A crawler revisits each product's official and pricing pages roughly once a week, and refreshes App Store details. When a page changes, the listing is flagged for review. The “checked” date on each page is when its facts were last verified against the product's own pages.

Corrections and claims

Anyone can suggest a correction from a tool's page, with a link to a page that shows the right information. We read that page and the change only goes live if the page states the new value word for word. If the link is the product's own site or app store listing, it goes live automatically, usually within a minute. Anything else is checked by a person.

A corrected value is locked to its source: our routine re-checks never overwrite it, and we re-read the source every week. If the page stops saying what we quoted, the value is flagged for review.

The people who make a product can claim its listing by confirming an email address on the product's own domain. Claimed listings show “Verified by the vendor” and can add a logo and screenshots. Claiming never lets anyone change a fact without a source.

Who runs this

11.football is run by Popsall Ltd, a company registered in England and Wales (No. 16953262). We also make the free best 11 builder, which is listed in the lineup builders category under the same rules as everything else.