Getting the most from your listing

1. Claim it (free, about a minute)

Find your tool and press “Claim”. If your email address is on your product's website (for example you@yourproduct.com), we email you a one-click link. Managing it for a client, or no company email? You can prove you own the domain with a DNS record instead.

Not listed yet? List your tool. It's free.

2. Choose where you're listed

Pick your main category and one more where you genuinely fit, from your manage page. We check each choice so every comparison stays relevant to the people reading it.

3. Complete your listing for search engines

Listings are submitted for search engine indexing once they're 80% complete, so we only put forward useful, high-quality pages. To get there you need a description, who it's for, how it's charged, a price and the key features for your category, and your manage page shows what's missing. Price and feature changes go live once we've checked them against a page on your site. Written details, like your description, are read by a person first.

4. Add an offer for our readers

A discount or a longer trial for people who find you here, such as “20% off your first year with code 11FOOTBALL”. It shows on your listing with a “Copy code” button, and as an “Offer” tag wherever you appear in a comparison.

• Use your own code, so you can see exactly how many customers it brings
• Your manage page shows how many times the code has been copied
• Mark it exclusive if the code is only for 11.football visitors
• It disappears on its end date, so nobody hits an expired code
• Offers never change where you appear in a list; they just give people a reason to choose you

5. Show it in action

Upload your logo and up to six screenshots, and add a YouTube or Vimeo demo. Listings with a real logo and screenshots look far more trustworthy than a coloured initial, and a short demo answers questions a description can't. Everything is checked before it appears.

6. See what we send you

Once a month we email you how many people clicked through to your site from 11.football. Our links are tagged, so you'll also see the visits in your own analytics as source “11.football”.

7. Link to your listing

Your manage page has a “Listed on 11.football” badge and a text link to copy onto your site. Linking to your listing helps it show up when people search for your product, so more of them find you here.

Featured placement

Everything above is free. Featured placement is the paid tier, for when you want to be the first tool people see:

• A featured spot at the top of your category page, clearly labelled Sponsored
• Your offer shown in that featured spot, not just on your listing
• Up to two extra categories where your tool is relevant
• The full monthly report: which pages your visitors came from, your offer code copies, and how you compare with your category
• Founding sponsors get a discount on future renewals, and the first chance to book site-wide spots when they open

Paying never changes the facts on your listing or the order of the free list below it. Extra categories have to be ones where your tool genuinely belongs. See how we make money. To ask about it, see partnerships or add a partnerships contact on your manage page and we'll be in touch.