Video Pencil: Price, features and alternatives
iPad app for drawing on match video, with player highlights, lines and arrows that follow players as the clip plays.
What Video Pencil does
The Football (Soccer) Toolkit is an add-on for Video Pencil, an iPad app for drawing live on video. Coaches, scouts and analysts load a match clip, tap a player to highlight them and press play, and the highlight, name or number and any connecting lines follow the player around the pitch. An AI model analyses each new clip once to find the players. Tracking works on recorded footage rather than live matches. Other tools include three arrow types for runs, passes and runs with the ball, space markers drawn in perspective, and a move-a-player tool that fades the original position. Analysis can be recorded and sent to players, shown on a TV via Apple TV or HDMI, or brought into Zoom and streams on a Mac. It needs iPadOS 17.6 or later, works with Apple Pencil or a finger, and is sold as an in-app subscription with a seven-day trial.
Best for: Coaches, scouts and analysts who want to draw tracked highlights on match clips using an iPad.
How much does Video Pencil cost?
| Plan | Price | Billed | Region | Source |
|---|---|---|---|---|
| Football Toolkit monthlyper subscription | $19.99 | Monthly | US | videopencil.com |
| Football Toolkit yearlyper subscription | $149 | Yearly | US | videopencil.com |
Prices as published by Video Pencil, checked 7 Nov 2026.
Features
Each feature is taken from Video Pencil's own pages, checked 7 Nov 2026. Anything not listed isn't stated there.
- Drawing on video
- Yes
- Integrations
- Zoom, Teams, Google Meet, OBS, Ecamm Live, mimoLive, CueCam Presenter, NDI
Video Pencil alternatives
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Suggest a correctionSources
- App Store listing apps.apple.com
- Official site videopencil.com, checked 8 Nov 2026